Alissa Quart sees the teen approach of being cool in a whole different perception. Alissa looks as it as that teenagers have disposal income- we have a lot of money in high school because we don't have to pay for anything then. We think we are cool when we go out and buy everything but in the future we wont have any money control. She also thinks that advertising causes brand loyalty. Klosterman just thinks kids are ocky and that's why we think we are cool